Wurc Store Grand Opening

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Wurc Store Grand Opening

Moseying down Melbourne’s Literature Lane, we were treated to the opening of Australia’s first boutique multipurpose retail store on wheels, Wurc Store. Cooked up by the crew at Ruler Wurc, this portable swagmobile is ready to hit the road.

Dishing out a trifecta of limited edition merch, cold drip coffee by Industry Beans and beats by Melbourne producer Swell, Wurc Store’s debut was a roaring success. And the party’s not over - this roving retail space will be touring the country in the coming months. Keep an eye to the streets for your hit of tunes, caffeine and fresh threads. This ain’t no jalopy.


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